User Task Flows and Site Mapping
Initially, my site map was getting too complex, so I tried to narrow it down to this present site map with distinguished pages and the categories underneath.
Initially, I started sketching out four main task flows for how a user would interact with the in-app search options. The search options are available once the user logs in or signs up to create their profile and then achieves the results according to the location input since it was important for users to easily navigate from the homepage to the search page without having any confusion.
Site Mapping
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Task Flows
User Flow
Branding and Style Tile
For this project, I selected the topic: “Moving to a new place “ as I felt - the Personas mentioned are in a situation where they are stressed and anxious while moving thus, these balancing and refreshing color palette will help them enjoy the service and make the process stress free.
So with this in mind, I decided to do my project on relocation. After brainstorming names to call the brand, which included Movemate, We Move, and Move, I decided to name the brand just Move- which is simplistic and straightforward, the logo.
As the moving process is very hectic and stressful, I tried to keep the product visually calm and soothing, with happy-fun yellow-orange tones as secondary color as well as a cool refreshing blue color as primary.
The text style is bolder and cleaner, to make it easy to read!
Final Logo
Initial Logo
Inspiration Board
Color Board
Text Style- Font and Typrface
Icon Illustration